AI Insights · Timothy · October 2025
Performance of Top 5 Horror Games on Unified Platform in Middle East Q3 2025
Explore the trends in downloads, revenue, and active users for the top horror games in the Middle East during Q3 2025.
The third quarter of 2025 saw notable performances from the top five horror games on the unified platform in the Middle East. This analysis, based on Sensor Tower data, highlights trends in downloads, revenue, and active users.
Identity V by NetEase Games experienced fluctuations in its weekly revenue, peaking at around $7.4K at the start of July before declining to approximately $3.2K by the end of September. Weekly downloads showed a steady decrease from 1.4K to 547, while active users remained relatively stable, hovering around 6.3K throughout the quarter.
The Mystery Matters Adventure Game from Playrix saw its weekly revenue vary, starting at $2.2K and ending at $1.5K. Downloads spiked to 899 in mid-August but eventually dropped to 152 by the end of the quarter. Active users peaked at 5.4K in early August and settled at 3.9K by September's conclusion.
Ghost Invasion: Idle Hunter by Miniclip.com showed an upward trend in revenue with a high of $2.8K in late August. Downloads peaked at 1.2K in mid-August but decreased to 426 by the quarter's end. Active users increased to 2.6K in late August, before settling at 1.6K.
Tokyo Ghoul: Break the Chains from Funcat Games Limited witnessed a dramatic revenue increase, reaching over $4K in mid-July, and later stabilizing around $2.5K by September's end. Downloads started with a spike of 7.2K in early July, then declined significantly to 527. Active users followed a similar pattern, peaking at 3.7K in early July and decreasing to 1.1K.
Poppy Playtime Chapter 4 by Mob Entertainment, Inc. saw its revenue start at $819 in mid-July, decreasing to $445 by the end of September. Downloads decreased consistently from 233 to 43 over the quarter.
These insights provide a snapshot of the horror gaming landscape in the Middle East, with more detailed analytics available on Sensor Tower's platform.